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Dec
13

Two numbers that can make or break your marketing

Who’s read Atlas Shrugged?  Raise your hands.  It’s a great book.  It is a little intimidating though.  All of 1200 pages.  Nearly 4 pounds (and that’s the paperback!)  Lots of long sentences in long paragraphs on densely packed pages of words.  (It definitely ain’t Dan Brown.) Just reading something like Atlas Shrugged is a challenge [...]

Oct
18

Content: The only two things your “brand” absolutely must do

Sometimes I rant a little too much about “brand” marketing.  About how brand-centric marketing is a big, huge mistake and a waste of money.  You might get the idea I have no regard for it whatsoever. Not true. Your brand is important – actually very important.  Especially in terms of how you deliver of your [...]