There’s an old saying goes “if it ain’t broke, don’t fix it.” Good advice But especially relevant where your marketing is concerned. Too often we run the same marketing message. We measure results. They’re consistent. Doing the job. Still, we think the copy, the ad, the campaign is tired or old. So we rewrite, tinker, [...]
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11
Nov
08
Diversification is for CHUMPS!
What!? Am I nuts? You have to spread your money out in order to protect yourself from unexpected risk in the markets. It makes perfect sense. And for long term returns it’s almost an absolute necessity. Just keep rebalancing on the road to retirement. What are you talking about? Diversification is good, damn it! Well [...]