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Dec
21

Changing perceptions… from the wardrobe up?

Given that it’s 4 days to Christmas, I was sipping some egg nog, going through the news when I came across something a little amusing.  And it had a small marketing moral to boot.  Thought I’d share it. UBS… back in the news It’s been a rough couple years for poor UBS. Back in 2008, [...]

Dec
16

Do you have a “Top 1″ list?

Fifteen days left in 2010 (if my math is right.)  Where does the time go? Actually, one of the things I rather enjoy about the end of the year are all those “Top (fill in the number) of the Year” lists. Top ten best bank stocks, the top 15 new tech gizmos, Top 20 feet [...]

Dec
13

Two numbers that can make or break your marketing

Who’s read Atlas Shrugged?  Raise your hands.  It’s a great book.  It is a little intimidating though.  All of 1200 pages.  Nearly 4 pounds (and that’s the paperback!)  Lots of long sentences in long paragraphs on densely packed pages of words.  (It definitely ain’t Dan Brown.) Just reading something like Atlas Shrugged is a challenge [...]

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