I hope I make it to 90. If I do, I’m definitely gonna shoot for 100. No sense in thinking small. You make it to that age and you end up with some stories to tell. That was the case with a certain 90-year-old I saw interviewed on “60 Minutes” a couple weeks back.
Nov
29
Are you Iron Man?
I seem to be on kind of a hero thing recently. So what the hell. How about let’s build your own superhero brand.
Oct
18
Content: The only two things your “brand” absolutely must do
Sometimes I rant a little too much about “brand” marketing. About how brand-centric marketing is a big, huge mistake and a waste of money. You might get the idea I have no regard for it whatsoever. Not true. Your brand is important – actually very important. Especially in terms of how you deliver of your [...]