Last post, I mentioned that there was somewhere between 45 and 70 million prospective clients desperately in need of your services. (I rounded a little on the math.) But my gist was that Generations X and Y were were looking at a bleak financial future if they didn’t get professional help. In fact, I’m going [...]
The Blog
Dec
06
Dec
02
70 million prospects who need your advice
I never planned on retiring. Not for financial reasons anyway. Because of my barber. (I know you’re scrolling back up.) Yeah, I used to have a barber. Years back. He was awesome. An old Italian guy from off the boat just south of Naples. (Every guy should have one.) I’d say “Joe, when are [...]
Nov
29
Are you Iron Man?
I seem to be on kind of a hero thing recently. So what the hell. How about let’s build your own superhero brand. First things first. Before you can be a superhero, you have to stand out from the crowd. You need to be sure you’re injecting some of your own personality into your marketing. [...]
Nov
25
A few Thanksgiving thoughts
I had a post ready for today, but I thought I’d take a break along with the rest of the world. It’s Thanksgiving and rather than talk about marketing and perceptions, I thought I’d take a few minutes to ponder the things I’m thankful for. Family I’m thankful for my family. I guess I’m a [...]