In 1935, Austrian zoologist and animal psychologist Konrad Lorenz posited the idea of “imprinting” as a learning process in the animal kingdom. His most famous experiment was with a brood of newly hatched baby ducks. Shortly after they hatched, he stood in front of them and imitated a mother duck’s quacking sound. The ducklings saw [...]
Nov
15
Stating the (not so) obvious
It’s often one of the hardest things new salespeople have to face. And forgetting it is one of the biggest snafu’s even experienced salesmen can commit.
Nov
11
Mind the Gap… or else
There’s an old saying goes “if it ain’t broke, don’t fix it.” Good advice But especially relevant where your marketing is concerned. Too often we run the same marketing message. We measure results. They’re consistent. Doing the job. Still, we think the copy, the ad, the campaign is tired or old. So we rewrite, tinker, [...]