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Are you Iron Man?

I seem to be on kind of a hero thing recently. So what the hell. How about let’s build your own superhero brand.


A few Thanksgiving thoughts

I had a post ready for today, but I thought I’d take a break along with the rest of the world. It’s Thanksgiving and rather than talk about marketing and perceptions, I thought I’d take a few minutes to ponder the things I’m thankful for. Family I’m thankful for my family.  I guess I’m a […]


How to market like “Braveheart”

I can’t imagine there’s a guy alive today who hasn’t seen Braveheart.  It’s a MAAAAN’S movie. Let’s face it.  (Before all the legal and PR troubles) all us guys would have traded places with Mel Gibson in that role in a second. The women loved him, the men respected him.  The enemy soiled themselves in […]

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