I got one of those “How many” jokes emailed to me the other day. “How many college grads does it take to change a light bulb?…”
Oct
18
Content: The only two things your “brand” absolutely must do
Sometimes I rant a little too much about “brand” marketing. About how brand-centric marketing is a big, huge mistake and a waste of money. You might get the idea I have no regard for it whatsoever. Not true. Your brand is important – actually very important. Especially in terms of how you deliver of your [...]
Oct
15
Knowledge part 2: Image vs Perception… What are they thinking?
What did Andre Agassi say when he was doing those camera commercials back in the 80′s? Oh yeah… “Image is everything.” And thanks to his “hairpiece revelation” in his autobiography and on “60 Minutes,” I think we can safely say it was a motto he took to heart. So Andre went all out building and [...]