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Welcome to “Perception Architecture”

This site dedicated to making you a leader in your field. To show you how to leverage your marketing efforts so they’re more productive, generate more qualified prospects, turn those qualified prospects into ideal clients and ultimately create a stronger bond between you and them. In short it’s about making you more visible, more trusted and more successful.

How? By using the power of what I call “Perception Architecture.”

So, what exactly is “Perception Architecture?” Fair question.

To understand the basics, let’s take a quick look at a couple definitions:

Image [imij] – noun – the general impression that a person, organization, or product presents to the pubic

Perception [per’sep SH en] – noun – a way of regarding, understanding, or interpreting something, a mental impression.

Got it? One is presented. One is understood.

A slim distinction – but a HUGE difference

Probably 90% or more of all marketing is done from the image point of view. It’s about the “brand” you present.

Little if any effort is made to assure how your prospect actually perceives and reacts to that brand message.

That’s what “Perception Architecture” does. It focuses on how your prospect understands, interprets, perceives your message.


First, it employs some “old-school” time-tested, direct response techniques and strategies – the stuff advertising legends like David Ogilvy swore by (and, by the way, used to build an advertising empire with clients like Rolls Royce, Schweppes, Hathaway to name just a few…) – and combines them into today’s world of social, multi-step, multi-media marketing.

But it also goes deeper than that.

What sets “Perception Architecture” apart, is that it derives its entire marketing focus from the “Perception” side. The client’s side.

Let’s stop and think about that for just a second.

So much conventional marketing wisdom today talks about projecting an image – your brand. Nothing wrong with that. You’ve got to have a brand.

But. . . hammering on brand alone, making projecting it the sole objective of your marketing is a huge mistake.

Why? Two reasons.

First, brand by itself, never sold anything. And unless you have the marketing budget of Nike, brand marketing is a waste of money.

And second, like the snowflakes I never see anymore since I moved to Florida, no two perceptions are exactly alike. Even within the same group, by two different people who would both ordinarily be excellent prospects. The same message can be understood very differently.

That is the overarching goal of “Perception Architecture.” Managing how your message, your image, your brand is. . . perceived.

In effect it’s creating your prospects’ perceptions of you.

How’s it work?

Glad you asked.

By focusing on three critical areas within your marketing. Areas that, when properly addressed, create unstoppable marketing. What are they?

  1. Knowledge
  2. Content
  3. Execution

Making sure you address those three areas will not only get your message out there, it’ll create that perception in your prospect’s mind.

That’s what this blog is all about. Helping you to become a “Perception Architect.”

So what do you do now?

How about three easy steps?

One – For starters, I’ve written a small tutorial you can access right here as a primer. They are four short bog posts that talk about the basics on Perception Architecture. They’ll show you the whats and whys that Knowledge Content and Execution are so important.

Read them.

Two — take a minute and sign up for my e-letter. It goes more in depth into marketing tactics and strategies that will boost your business. It’s absolutely free. You can unsubscribed anytime you want. And I will NEVER sell your name or email address to anyone. So it’s only good stuff for you.

Take a second and sign up now.

And Three – Remember, success never comes to anyone sitting on their hands.

Get started now…