In the continuing spirit of the upcoming spooky season, I thought I’d stay on this week’s theme. That’s why I want to share a few thoughts on . . . FEAR and GREED baby! Well, fear anyway. A lot of financial professionals believe that when it comes to marketing, these are really the only two [...]
Oct
26
Scary news about client satisfaction. . .
. . .and a frighteningly simple solution. J.D. Powers recently released their “U. S. Small Business Banking Satisfaction Study.” A lot of the information it revealed was pretty scary. And what was scarier? How simple it was to avoid all the trouble they talked about. Given that it’s Halloween week, I thought I’d share some [...]
Oct
22
Case Study: Even Disney can bomb when they don’t listen
What happens when you sell a horse racing movie to a crowd of Christians?